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Managing & Promoting your Brand Online
by TUSDEC - Skill
Introduction:
Pakistan ranks.......
5th in terms of internet usage growth
3rd in terms of mobile users
There are 17.5 million Pakistani internet users and 72% of online Pakistani users are a part of online social network. The statistics concludes that there are millions of unreachable potential clients online for your products and services. This course provides a toolkit of online branding to companies who would like to harness the power of the internet to promote their products and services to the widest possible audience at the lowest costs. This course would explore various tools and applications for marketers available online. |
| Workshop contents:
Learning the basic definition of online branding
Vanishing mass markets and distribution preference
Importance of internet for Pakistani FMCGs, SME and exporters
How to reach your customers online
How to connect online with your traditional/existing customers
Assess the changing role and value of products
Avoid costly, business-damaging mistakes
Integrate new capabilities into your existing marketing plan
Campaign overview and steps involved
Identify campaign objectives and success metrics
Build your brand via an array of online channels
Connect consumers to real worlds brands via online communities and interfaces
Trial coupons-your online presence
Stages of online presence webmaster resources accountability
Track your success with reports (live online)
Analytics (live online) |
Who should attend:
- GMs, strategy and marketing directors, sales directors
- Brand managers, key account & product managers
- Online marketing managers / executives
- Media advertising and planning managers
- All managers who wish to gain maximum visibility to the widest audience at the lowest cost by harnessing new technologies and the power of internet |
Approach / Methodology:
Conducted by a panel of distinguished trainers, our workshops are short, intense, affordable, aimed at unzipping your latent potential by adding a tastier flavor to your profile. The trainers will keep you engaged while equipping you with the latest professional tools using interactive exercises, role playing, case studies and group discussions. |
Workshop Facilitator:
Badar Khushnood is Google Pakistan Country Consultant and acts as a local Google evangelist. He is helping Google grow its market share and educate the population about its innovative products.
Badar is a strong believer in cutting-edge technology. With an in born passion for Information & Communication Technologies, Badar was previously Pakistan Sales & Marketing Manager for ASUSTek Computers Inc., a Taiwanese computer hardware manufacturing company. At ASUS, he was responsible for country marketing & business strategy and execution. He holds honor to be the 1st Project Director of Industrial Information Network at SMEDA. He has extensive experience of working in multi cultural, multi stake holders and public private donor partnership business models. During a decade of experience, Badar has won many hats and has various entrepreneurial initiatives to his credit. He also represents Pakistan at various international forums and has traveled extensively across the globe.
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Workshop Venue:
Royal Palm Golf and Country Club, Lahore |
Fee |
Start Date |
Timings |
Duration |
PkR 6,500/- |
February 25, 2010 |
9:00AM to 5:00PM |
01 day |
| ONLINE Application Form: |
| Click here to open the form, fill it ONLINE and click 'Submit' to email. Alternatively, after filling the form you may print a copy and fax it. Please follow the instructions given on the form |
TUSDEC
Technology Upgradation and Skill Development Company |
State Cement Corporation Building, Kot Lakhpat, Lahore, Pakistan
Tel: (042)-111 000 143, 35145793, 35145795 Ext 872 or 873
Mobile: 0344-4440660 Fax: (042)35121658 or 35145792 |
Email: skill.courses@tusdec.org.pk
Website: www.tusdec.org.pk |
(Article: Copyright © 2010 TUSDEC - Skill)
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