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Brand Management
by TUSDEC - Skill
Introduction:
A ‘brand’ defines total customer relationship and experience while being the key source of differentiation in guiding a customer’s choice. It is the focal point to help an organization deliver unique value to its customers. Building a brand is a deliberate step-by-step process after a conscious strategic management decision. Brand equity is built when it consistently delivers value through all business processes and customer contacts.
This workshop will focus on both, the theoretical aspects of branding as well as its application to marketing strategies and decision making in organizations. Participants will be able to establish a sound foundation in consumer-brand behaviour. They will also get familiar with the strategies and tactics involved in creating, developing, measuring, and sustaining strong brands. |
Workshop contents:
Understand brand and brand building
Sources of brand equity
Choosing the right brand elements
Designing marketing programs to build brand equity
Integrating marketing communication for brands
Creating, developing, measuring and sustaining a brand |
Who should attend:
Marketing Managers, Brand Managers, ABMs, Retail Industry Affiliates, Channel Managers, Business Development Personnel, Sales Executives. New entrants into the branding field. Change agents and anyone else who wishes to UNZIP! |
Approach / Methodology:
Conducted by a panel of distinguished trainers, our workshops are short, intense, affordable, aimed at unzipping your latent potential by adding a tastier flavor to your profile. The trainers will keep you engaged while equipping you with the latest professional tools using interactive exercises, role playing, case studies and group discussions. |
| Workshop Facilitators: |
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: Senior Trainer
Assistant Professor UMT, MBA (USA), BS (USA) © UMT |
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Waqar believes in bringing change in people through motivation and personal skills. He specialises in helping organisations develop their sales and marketing teams. His strong grasp of theory along with his national and international experience creates value for participants. As a result of his training endeavours, organizations have deployed creative tools to achieve higher sales and marketing targets. This has also improved their customer satisfaction levels. |
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: Senior Trainer
Assistant Professor UMT, MBA (LUMS), BE Mech (UET Peshawar) © UMT |
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Mobin conducts trainings with a fundamental belief that individuals are born to succeed. In order to unleash their energies, people have to first understand what drives them. He believes and teaches that goal orientation, passion and values are the keys to success. Being a professor of strategy, Mobin takes a strategic view of organisations. Doing so, he gives prime focus to personal skills, team building and leadership skills in addition to his strength in marketing. |
Workshop Venue:
Royal Palm Golf and Country Club, Lahore |
Fee |
Start Date |
Timings |
Duration |
PkR 12,500/- |
June 25, 2009 |
9:00AM to 5:00PM |
02 days |
| ONLINE Application Form: |
| Click here to open the form, fill it ONLINE and click 'Submit' to email. Alternatively, after filling the form you may print a copy and fax it. Please follow the instructions given on the form |
TUSDEC
Technology Upgradation and Skill Development Company |
State Cement Corporation Building, Kot Lakhpat, Lahore, Pakistan
Tel: (042)-111 000 143, 5145793, 5145795 Ext 872 or 873
Mobile: 0344-4440660 or 0344-4440668 Fax: (042)-5121658 or 5145792 |
Email: skill.courses@tusdec.org.pk
Website: www.tusdec.org.pk |
(Article: Copyright © 2009 TUSDEC - Skill)
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